LECTURA E IMAGINACIÓN

Os presento una de las campañas que se han llevado a cabo en el mundo sobre la animación lectora. En este caso nos vamos a Canadá. En un tono dramático e impactante nos hacen ver cómo los personajes de los cuentos sufren el deterioro ocasionado por la ausencia de la lectura y, por tanto, de la estimulación de la imaginación.

Cinderella plays the leading lady in a new awareness campaign marketing the 10th anniversary of the Literacy Foundation’s The Gift of Reading initiative.

Scenario: Cinderella wanders the corridors of a hospital with her IV drip. Her blue ball dress is all wrinkled. Visibly worn down by illness, she is pale and weak. She passes, one by one, Tom Thumb, moving along slowly with his walker, a sick elderly dwarf, an aging Peter Pan in his wheelchair, and Sleeping Beauty, still asleep. Suddenly, the continuous buzz of a heart monitor is heard, warning that a patient’s heart has stopped beating. Cinderella watches as medical staff rush toward Little Red Riding Hood’s room. Then a child is heard saying:
“When we can’t read, the world of our imagination disappears. Give The Gift of Reading”

Credits: Production co-ordinator: Lisa Arduini. Director: Jean-Michel Ravon. Director of photography: André Turpin.Productioncompany: La Fabrique d’images.Postproduction: Buzz Images.Music: Joss Dumas, AudioZ.Composer: 4 Monkeys.Sound: AudioZ.